Digital Brain
We love data. Gathering it, analysing it, using it. It will dominate marketing for the rest of our lives, and rightly so - the better the data, the better the understanding, the better the service.
We’ve fused data and digital - information and imagination - to create Digital Brain. The judges at last year’s Connect Awards called it ‘amazing’. We call it a synaptic decision engine for the Semantic Web. Or, to put it another way, seriously clever stuff. Perhaps it’s easier to see it in action...
It's all about the data: Thomas Cook Financial Services
Using Digital Brain, the My Holiday Countdown campaign for Thomas Cook saw an almost ten-fold increase in credit card sales.
It's all about the data: Hitachi Capital
With the help of Digital Brain, Hitachi Capital saw a ten-fold increase in inbound call efficiency, approaching half as many customers to generate five times the number of sales leads.
