Digital Brain: Search
Digital Brain: Search is a brand new, first to market PPC Search product which understands the value of each click and allows marketers to make the most of their paid search expenditure.
Search engine marketing uniquely offers you the opportunity to measure ROI and dynamically change elements of your campaign based upon those returns. But often paid search campaigns generate multiple exposures meaning ROI is hampered by the current "last click wins" model.
Combining AgencyDMG's paid search expertise and smart statistical modelling techniques, Digital Brain: Search allows you to understand and value all of the search interactions which take place with you in your customer's journey to purchase. This intelligent approach means the consumer can be targeted at their first interaction with you. Which means it provides better return on investment for every pound of paid search budget. What's more, tracking the different paths to purchase means you can use Digital Brain Search insight to inform your wider on and offline strategy.
Digital Brain: Search draws on pre-existing, non-private data from a number of sources and uses industry standard technologies so it is easy to implement.
The result? Maximum sales with the most efficient cost.
