News
Digital Marketing Group moves up to second place in the Marketing Magazine Digital League
22 October 2009
DMG continues its digital league success in 2009 by attaining the number 2 position in Marketing Magazines Digital League. Despite challenging market conditions, DMG has continued digital turnover growth, besting last year’s league position by one place.
Digital Marketing Group successfully retains its number three position in New Media Age's top 52 marketing agencies
06 October 2009
For the second year running, Digital Marketing Group has ranked 3rd in annual New Media Age's Top 52 Marketing Agencies League. As in 2008’s league, DMG also reached 5th position in Top 100 Agencies as ranked by fee income. The full league and further details can be found here.
SPAR Launches Digital Sales Promotion Push for Own-Brand Range through AgencyDMG
11 September 2009
Convenience retailer SPAR has launched a digital sales promotion drive through AgencyDMG aimed at increasing brand awareness and driving own-brand sales with a wide consumer audience whilst capturing data – integral to SPAR’s three-year digital strategy. This is AgencyDMG’s first work since its appointment in May to overhaul and implement a new digital strategy for the brand.
At the heart of the promotion is a viral game ‘Shelf Sniper’ (www.shelfsniper.com) - a ten-level shooting game where the player has to scan SPAR own-brand products on a shelf which flies out at them from various backgrounds depicting relevant eating occasions, such as an office (lunchtime) and a garden (BBQ). Players progress to the next level after notching up a certain score, with each level getting increasingly difficult. After completing level one, the player can enter their details to receive a £1 off voucher to redeem in-store when spending £10 or more. Players also have the opportunity to take part in a prize draw to win a £1,000 cash prize and weekly £50 cash prizes. In-store POS material designed by AgencyDMG, including shelf barkers and posters, will attempt to drive consumers to the game from in-store.
The promotion is part of an integrated campaign - including TV, press and radio - aimed at communicating the quality, range and value of SPAR’s re-launched own-brand range; and the convenience of shopping at its stores.
Recently appointed Head of Marketing Support for SPAR UK Adam Margolin, explains the strategy, “With the ‘Shelf Sniper’ Game we’re communicating the range, different eating occasions for, and convenience of SPAR’s own-brand products and the key message that with SPAR quality own-brand is now at hand. The in-store communications will drive traffic to the game, the cash prize will incentivise playing over a period of time whilst capturing valuable consumer data, and the vouchers will drive traffic in-store to increase basket spend and further build brand engagement.
Matt Ramsay, Client Director AgencyDMG comments “Bringing together the best in sales promotion strategy with viral as the digital delivery mechanism, the promotion is part of our strategy to help SPAR create measurable activation and long-term engagement with its target audience.”
The Shelf Sniper game will be followed by a new AgencyDMG-designed SPAR website set to launch later in the year.
Pepsi RAW puts Twitter tag on 1.4million sample cans
30 July 2009
Pepsi is thought to be the first major FMCG brand in the UK to put a Twitter tag on its product. In a strategy aimed at increasing dialogue, Pepsi, has put the Pepsi RAW Twitter tag on 1.4million sample cans.
